The primary objective of a Client Executive Relationship Program (CERP) is to GROW PROFITABLE REVENUE, IMPROVE CLIENT LOYALTY AND SATISFACTION AND TO OBTAIN AND MAINTAIN A COMPETITIVE ADVANTAGE BY BRINGING INCREMENTAL VALUE TO YOUR CLIENTS.
The CERP program, as a new distribution channel, brings selling and relationships to the next level. This will be accomplished at a minimum cost using existing resources. The program will expand your company's footprint and be a major contributor toward achieving future growth.
The CERP Executive will be your client's senior level advocate across all lines of business within your company. Such an advocacy role will be developed through the investment of time, understanding clients' business drivers and direction, their issues and concerns.
At the core of a CERP program is the value of personal relationships. The number of accounts assigned to each executive would be limited in order to allow for more time with each client.
A CERP Executive will establish, build, enhance, and maintain their client assignments throughout their career with your company regardless of job change.
As the program matures, it is expected to create long-term reasonable and sustainable revenue growth, loyalty and satisfaction.
A secondary objective of a CERP program is to increase the client focus by your company's executives. This will drive a more client focused culture in your company.
GROWING PROFITABLE REVENUE, IMPROVING CLIENT LOYALTY AND SATISFACTION AND OBTAINING AND RETAINING A COMPETITIVE ADVANTAGE is not about technology....that's on the shelf waiting to be picked off....it's about Executive Relationships. Believe me it works....take it to the bank.